The Challenge

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Despite its ideal location, the 185-space garage was underutilized, with only 19 residents paying for parking. The JAG team recognized there was untapped demand in the area but needed a specialized partner with the tools and expertise to effectively market their parking spaces and capture this opportunity. Without a way to attract transient drivers or manage new customer interactions efficiently, they were missing a significant revenue opportunity.

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The Solution

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AirGarage transformed the garage by implementing a demand-driven advertising strategy that unlocked the garage’s full potential. This approach included:

• Targeted Online Listings: AirGarage listed 75 Saint’s parking spaces on popular platforms, ensuring the garage appeared in front of drivers actively searching for parking in the area.
• Dynamic Pricing: AirGarage used real-time data to automatically adjust rates based on occupancy. Prices increased during busy periods to maximize revenue and decreased during slower times to attract more drivers.
• Localized Advertising: Tools like geofencing and strategically placed signage directed drivers in the immediate vicinity to available parking, capitalizing on spontaneous demand.

By focusing on connecting the garage with drivers where and when they needed parking, AirGarage turned an underperforming parking asset into a reliable revenue generator.

AirGarage also streamlined the management of 75 Saint's monthly residential tenants by automating payment collection, simplifying on-boarding and off-boarding processes, and providing a more efficient system for tenant management.

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The Results

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The results of this demand-driven approach were remarkable:

• Revenue Tripled: Within six months, the garage's average monthly revenue increased by 21%, and total revenue tripled by the end of the first year.
• Maximized Occupancy: The garage filled with a mix of transient and non-residential monthly customers, proving that JAG’s instincts about untapped demand were correct.
• Expansion of Partnership: Impressed by the results at 75 Saint, JAG entrusted AirGarage with two additional properties—one in Philadelphia and another in Malden—confident that the demand-driven strategy could replicate its success.
• Effortless Operations: AirGarage’s management tools streamlined customer acquisition and payment processes, allowing JAG to focus on their core operations without additional workload.

By leveraging demand-driven advertising, AirGarage helped 75 Saint unlock the full potential of its parking assets. Targeted online listings, real-time pricing adjustments, and localized advertising brought in new customers and maximized revenue. Encouraged by these results, JAG adopted AirGarage at multiple properties, confident in the transformative power of demand-driven strategies for their parking assets.