75 Saint is a 185-space parking facility owned by Jefferson Apartment Group (JAG) in Boston’s Longwood Medical and Academic Area. The site includes both a surface lot and a garage, and it sits in the middle of one of the most parking-constrained neighborhoods in the city. Surrounded by hospitals, universities, and student housing, the potential for consistent parking revenue was high, but it wasn’t being realized. At the time, the garage was underutilized and self-managed, resulting in both financial losses and inefficiencies.
Residential, Mixed-Use
Boston, MA, USA
Garage and Surface Lot
Despite its prime location and steady traffic, 75 Saint struggled to perform. Only 19 residents were enrolled in monthly parking. There was no structured outreach to attract transient drivers, no marketing, and no means to adjust rates based on demand. Tenant billing was all handled manually, making it a slow and frustrating process for staff.
The Jefferson Apartment Group (JAG) team knew the lot could do more, but lacked the systems, tools, and time to turn the opportunity into results. They needed a partner with a full-service approach, someone who could modernize the operation, drive new revenue, and make the asset easier to manage.
AirGarage introduced a demand-first strategy tailored to 75 Saint’s unique environment. The team immediately began marketing the lot and garage on major parking platforms to ensure visibility to drivers searching for nearby parking. Localized advertising, including geofencing and updated signage, helped pull in hospital visitors and university traffic right when and where they needed a spot.
At the same time, AirGarage implemented dynamic pricing, enabling rates to automatically adjust based on real-time occupancy. Prices increased during peak demand to maximize revenue and dropped during slower times to attract more drivers.
The resident experience also saw a major upgrade. AirGarage fully took over monthly account management, automating billing and making it easy for residents to sign up or cancel as needed, so no more paper trails or missed payments. With both transient and resident parking under one system, 75 Saint became easier to manage and far more efficient.
“We had the location, but AirGarage brought the strategy. Now our garage isn’t just full, it’s performing.”
Within the first six months, monthly revenue increased 40%. By the end of the first year, total revenue was up over 200%.
The resident count grew from 19 to more than 80 active monthly parkers, and customer reviews followed suit, with 90% of ratings at four stars or higher. With a seamless experience for both long-term and daily users, the garage began operating like a true asset.
Even more importantly, the JAG team no longer had to spend hours managing payments or responding to parking complaints. AirGarage handled marketing, pricing, and driver support, allowing the property team to focus on what they do best, serving residents.
Encouraged by the results, JAG expanded its partnership with AirGarage to two more properties, including sites in Philadelphia and Malden, with plans to scale the model even further.
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