Choosing a Parking Management Company in 2024

By
Scott Fitsimones
September 3, 2024
5 min read
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Effective parking management is crucial for businesses, municipalities, and property owners looking to optimize their parking facilities. In 2024, the landscape of parking management has evolved, with new technologies and innovative solutions driving efficiency, profitability, and customer satisfaction. Whether you own a standalone parking garage, surface lot, surface mall, or residential complex, selecting the right parking management company is essential to your success.

This guide will help you navigate the complexities of choosing a parking management company in 2024, focusing on critical factors such as parking lot payment systems, parking software, parking equipment, and more.

The Role of Parking Management Companies

Parking management companies play a vital role in the operation and maintenance of parking facilities. They offer a range of services that can include:

  • Parking Lot Payment Systems: Ensuring efficient and accurate revenue collection through advanced parking payment stations and software.
  • Parking Software Integration: Implementing and managing parking software that streamlines operations, offers real-time data, and enhances customer experience.
  • Maintenance of Parking Equipment: Regular upkeep of parking gate systems, automated parking systems, and other essential parking equipment.
  • Customer Service: Providing customer support through various channels, ensuring a seamless parking experience.
  • Security: Advanced technologies like license plate reading cameras that automatically integrate with local police departments to maximize security and prevent unauthorized access.

With these services in mind, choosing the right parking management company can significantly influence the success of your parking operations.

Critical Considerations for Choosing a Parking Management Company

Technological Advancements

In 2024, technology will be a critical factor in parking management. The best parking management companies leverage state-of-the-art solutions that improve efficiency and user experience. When evaluating potential partners, consider their expertise in the following areas:

  • Automated Parking Systems: Companies that offer sophisticated automated parking systems, including QR code parking systems and license plate recognition (LPR), are well-equipped to manage modern parking facilities.
  • Parking Software: Look for companies that provide comprehensive parking software that integrates with your existing systems, offers dynamic pricing models, and provides real-time analytics.
  • Parking Payment Systems: Ensure the company offers advanced parking lot payment systems that facilitate easy and secure transactions through simple, intuitive web-based payments. Steer clear of companies that want to install expensive pay on foot stations and have you foot the bill. While technology is great, also make sure your company doesn’t force you to download an app or jump through multiple forms just to pay for parking.

A company with a strong focus on technology will enhance the efficiency and profitability of your parking operations.

Customization and Flexibility

Every parking facility is unique, requiring tailored solutions. The best parking management companies offer customized services that meet the specific needs of your facility. When assessing potential companies, ask about their ability to:

  • Adapt to Various Property Types: Whether managing a commercial lot, residential garage, or mixed-use development, the company should have experience in handling different types of properties.
  • Scalable Solutions: As your needs evolve, the parking management company should be able to scale their services accordingly, especially during peak periods of demand. This is one reason to consider a gateless parking system, which provides smoother ingress and egress during your busiest periods.
  • Personalized Customer Service: Providing tailored and responsive support to your customers is crucial for maintaining customer satisfaction and can mean the difference between a one-star review and a repeat customer.

A flexible parking management company will adapt to your evolving needs and ensure long-term success.

The Future of Parking Management

Today, managing a parking facility is about more than parking cars. A good parking operator should be preparing your real estate asset for the future by renting it our for non-parking use cases like food truck rentals and movie studio shoots, as well as EV charging stations, billboards, and solar. Some things we recommend looking for:

  • Non-Parking Use Cases: Opt for companies that are thinking about your parking lot holistically, as more than just a place to store cars. At AirGarage, we’ve helped real estate owners increase income by partnering with movie studios, cloud kitchens and food trucks, rental car fleets, and even autonomous car companies to rent out parking lots and garages. These users are often willing to pay a significant premium to use the space.
  • EV Charging Stations: As electric vehicles become more common, offering EV charging stations can attract more high-value customers and demonstrate your commitment to sustainability.
  • Dynamic Pricing: The era of posting a static price on a sign is long gone. Many operators aren’t changing their rates in response to demand induced by local events in the area. AirGarage offers a dynamic pricing system that pulls in current occupancy, local events, and even factors like weather, to appropriately price your garage at each moment in time.

By partnering with a company that thinks about the future of your parking asset, you can increase revenue, decrease costs, and make better use of parking space.

Security Measures

Security is a top concern for both property owners and customers. A well-managed parking facility should feel safe and secure at all times. When selecting a parking management company, evaluate their security measures, including:

  • Security Cameras: High-quality video surveillance and monitoring are essential. The company should provide 24/7 monitoring and have protocols for responding to incidents.
  • License Plate Recognition: Integrations with services like Flock Safety or direct integrations with police departments can be instrumental in deterring and fighting crime and allow police to look up perpetrators of crime.
  • Regular Enforcement Sweeps: Have trained personnel on-site can deter criminal activity and provide peace of mind for your customers.
  • Access Control via Parking Gate Systems: While gates can provide a sense of security, they can easily be circumvented or broken by criminals. We recommend overhead roll down doors that can be closed overnight, paired with license plate reading cameras for maximum security.

A parking management company that prioritizes security will help protect your assets and ensure a positive customer experience.

Experience and Reputation

Experience matters in parking management. Companies with a proven track record are likelier to deliver reliable, high-quality services. When researching potential parking partners, consider:

  • Client References: Ask for references from their current and past clients, focusing on those with similar properties or needs or in similar geographic markets.
  • Customer Reviews: Online reviews and testimonials can provide valuable insights into the company's reputation and service quality.
  • Driver friendliness: Many parking companies make their money on the backend with predatory ticketing and have little incentive to improve the driver experience. Test out the product yourself to make sure it’s easy and simple to pay.

Partnering with an experienced and reputable company gives you confidence in their ability to manage your parking facility effectively.

Transparency and Communication

Clear communication and transparency are essential for a successful partnership. A good parking management company should:

  • Provide Detailed, Real-time Reporting: Regular reports on revenue, occupancy rates, and customer feedback are crucial for monitoring performance and making informed decisions.
  • Offer Transparent Pricing: Ensure the company provides a clear breakdown of costs and fees, with no hidden charges.
  • Maintain Open Communication: The company should be easy to reach and responsive to your needs, whether you need to address a concern or discuss new opportunities.

A transparent and communicative partner will help you stay informed and in control of your parking operations.

Cost-Effectiveness

While cost should never be the sole factor in your decision, finding a company that offers value for money is essential. Consider the following:

  • Competitive Pricing: Compare pricing structures from different companies to ensure you get a fair deal. Remember that the cheapest option isn't always the best; consider the quality of service as well. Providers like ParkMobile and PayByPhone can be cheap to implement, but don’t offer services like dynamic pricing and on the ground local operations that truly make a parking operation a success.
  • ROI: Evaluate the company's potential return on investment (ROI). This includes increased revenue, improved customer satisfaction, and reduced operational costs.
  • Flexible Contracts: Some companies may offer discounts for long-term contracts, but ensure that you're not locked into an agreement that doesn't allow flexibility if your needs change.

Choosing a cost-effective company will help you maximize your budget while receiving high-quality service.

Trends Shaping Parking Management in 2024

As you evaluate potential parking management companies, it's essential to consider emerging trends that could impact your decision. Staying ahead of these trends will ensure your parking facility remains competitive and efficient.

1. Contactless Parking Solutions

The demand for contactless parking solutions has grown, driven by the need for convenience and hygiene. Many parking management companies now offer systems that allow customers to enter, pay, and exit without physical contact, using technologies like QR code parking systems, mobile apps, and LPR systems.

When choosing a company, consider their ability to implement and manage these solutions, as they can significantly enhance the customer experience and reduce operational costs.

2. Dynamic Pricing Models

Dynamic pricing, where parking rates fluctuate based on demand, is becoming increasingly popular. This approach can help maximize revenue by charging higher rates during peak times and offering discounts during off-peak periods.

These days, many parking operators claim to have some sort of dynamic pricing system. Manually editing rates is not dynamic pricing - we recommend a system that uses a holistic approach to pricing based on input data like current demand, local events, weather, and past indicators of demand.

3. Non parking use cases

In the future, your parking asset will be for much more than just parking. Parking lots and garages are hubs in our cities for food truck parks, delivery hubs, or farmers markets. More and more, fleets of autonomous cars and rental cars will use them as staging and charging areas.

As cities become more innovative, parking management companies that can integrate with smart city infrastructure will have a significant advantage. This includes collaborating with citywide traffic management systems, offering real-time parking availability updates, and participating in citywide sustainability initiatives.

Choosing a company that integrates with the future of parking and smart cities will future-proof your parking operations.

4. Enhanced Customer Experience

In 2024, customer experience will be more critical than ever. Parking management companies now offer various services designed to enhance the customer experience, from loyalty programs to valet services and even concierge-level support.

When evaluating potential partners, consider driver reviews and their commitment to customer satisfaction and the additional services they offer to create a positive and memorable experience for your customers.

Evaluating Potential Parking Management Companies

With so many factors to consider, how do you evaluate potential parking management companies? Here are some steps to guide your decision-making process:

Talk to AirGarage

Start by booking a time with AirGarage, and one of our parking experts will dive into your parking asset and evaluate the biggest opportunities for growth. We will recommend the best course of action for your parking asset, and even refer you to another company if its a better fit for another provider.

Interview Key Personnel

Meet with key personnel from each parking operator to discuss their approach to parking management, their experience, and how they would handle your specific needs. This is also an opportunity to assess their approachability, communication skills, and alignment with your goals.

Conduct Site Visits

If possible, visit parking facilities managed by the companies you're considering. This will give you a firsthand look at how they operate, the condition of the facilities, and the customer experience.

Request for Proposals

While running an RFP to reach out to as many operators as possible can be a good strategy to create competition, creating a price war among operators can lead operators to overpromise and underdeliver, skimping on service.

Parking Consultants

Avoid parking consultants, since many have a hidden agenda like only recommending operators that pay for their software. They can also add a messy middle layer to decision making where incentives are not aligned between you, the consultant, and the operator. Often times consultants optimize for the safe option that checks all the boxes, even if the boxes are wrong and you end up paying for hardware and equipment that is unnecessary.

Check References

Ask for references from current or past clients, particularly those with similar properties or needs. Speaking directly with these clients can provide valuable insights into the company's strengths and weaknesses and their ability to deliver on promises.

Analyze the Financials

Examine the financial stability of the parking management companies you're considering. A company with a solid financial foundation is likelier to invest in new technologies, maintain high service standards, and weather economic fluctuations.

Evaluate Technology Solutions

As technology is a significant driver of efficiency and customer satisfaction in parking management, carefully evaluate each company's tech solutions. Ensure that their systems are cutting-edge but also reliable and user-friendly.

Making the Final Decision

After gathering all the necessary information, it's time to decide. Consider the following steps:

  • Weigh the Pros and Cons: Make a list of the pros and cons of each company based on the factors discussed above. Consider how each company's offerings align with your priorities and long-term goals.
  • Avoid Long Term Contracts: Consider negotiating an easy opt out period with the top contenders. This lets you experience their services and avoid committing to a long term contract.
  • Consult Stakeholders: Involve key stakeholders in the decision-making process. This could include property managers, financial officers, or tenants using the parking facilities.
  • Trust Your Instincts: Finally, trust your instincts. They likely are if a company feels like the right fit and checks all the boxes.

The Future of Parking Management

As we look towards the future, parking management is poised to become even more dynamic and integrated with broader urban and commercial strategies. By choosing a forward-thinking parking management company, you're improving your current operations and positioning your property for success in the years to come.

Final Thoughts

Selecting the right parking management company is about more than just managing cars—it's about enhancing your customers' overall experience, maximizing revenue, and ensuring the long-term success of your property. In 2024, this means partnering with a company that combines cutting-edge technology, sustainable practices, and a deep commitment to customer satisfaction.

AirGarage stands out as a leader among parking garage management companies, offering everything you need to optimize your parking operations. From advanced parking lot payment systems and automated parking systems to comprehensive parking software and QR code parking systems, AirGarage has the technology and expertise to meet your specific needs.

Our commitment to technology is enabling real estate owners to increase revenue and decrease costs, increasing their property's value. With a focus on customer experience, AirGarage ensures that your customers receive top-notch service every time they park.

Ready to elevate your parking management? Contact AirGarage today to learn how we can help you optimize your parking facilities for success in 2024 and beyond. Let's work together to create parking solutions that are efficient, sustainable, and tailored to your specific needs.

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Scott Fitsimones
Scott is a co-founder and the Chief Technology Officer of AirGarage. AirGarage is a real estate management company working with over 200+ properties in 40+ U.S. States and Canada.

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