4 Key Aspects of Parking Enforcement Management to Drive Revenue

By
Bryan Sbriglia
March 12, 2025
5 min read
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Enforcement is a crucial part of parking management, from payment collection to violation actions. Most parking facilities use a combination of physical barriers, on-site attendants, and parking gates to enforce compliance. Some of these options, like parking gates, appear automated because they control entrances and exits through ticketing and payment collection. In reality, these enforcement options disrupt traffic flow, require ongoing maintenance, and come with high overhead costs—especially for larger facilities.

Traditional parking enforcement no longer aligns with driver expectations or consumer technology habits. Modern parking enforcement should also involve more than parking gate installation and payment collection. Enforcement is about effectively preventing repeat violations, ensuring a safe and secure environment, and automating the process with parking technology solutions.

Below, we’ll break down how AirGarage approaches each aspect of parking enforcement and show you the latest methods, how they work, and why they outperform traditional options. We'll cover:

  • Facility setup
  • Vehicle monitoring & security
  • Payment collection
  • Violation management

Facility Setup

Our approach: Prepare the parking environment for an optimal driver experience, and integrate hardware and software solutions into the full parking management system.

When assuming management responsibility for a new facility, we first evaluate which parking enforcement solutions are most suitable based on the location, types of drivers, demand levels, and existing equipment. Then we transition to a connected parking system that unifies monitoring, payment, enforcement, and security for streamlined operations management. 

Our integrated system also feeds into an intelligence dashboard that provides real-time analytics on key performance indicators like occupancy, violations, maintenance, dynamic pricing trends, and revenue. Our vertical integration of technology, hardware, and operational support is unique within the parking industry, and it enables a holistic view and enforcement capability.

In a typical facility, AirGarage completes a thorough setup checklist that usually includes: 

  • Adding signage to notify drivers and offer quick access to mobile payment
  • Installing Tripwire (i.e., smart event detection) license plate recognition (LPR) cameras for vehicle monitoring
  • Re-striping parking spots, improving lighting, and performing basic property improvements
  • Coordinating routine maintenance services like plowing, sweeping, cleanup, etc. 
  • Onboarding monthly drivers like employees and tenants, and notifying nearby businesses
  • Starting a gradual enforcement ramp up, beginning with warning notes, to get drivers registered in the system (instead of ticketing on first notice)

Proper preparation of the parking environment and a smooth enforcement transition create a positive customer experience for all driver types, including tenants, regular commuters, and temporary parkers. This preparation also ensures that critical infrastructure exists for effective vehicle monitoring and security practices.

Vehicle Monitoring & Security

Our approach: Offer confidence that every parking session is captured while providing a secure and seamless experience for drivers.

Parking facilities - particularly lots and garages - don’t have a strong reputation for security. And it’s no wonder why. With poor lighting and limited visibility across many facilities, drivers often don’t feel safe or protected. Our connected monitoring system improves parking facility security through proactive detection and proper coordination with enforcement personnel. 

For parking violations or identification of repeat offenders, trained local enforcement personnel can issue warnings and tickets. These personnel can also flag maintenance needs during routine inspections to ensure a safe driving environment. When suspicious vehicles are identified, law enforcement authorities may be notified for potential action. 

AirGarage monitoring and enforcement capabilities generally include:

  • License plate recognition (LPR) cameras to monitor entrances and exits and track individual drivers
  • Violators or suspicious vehicles are identified (by license plate)
  • On-premises personnel conduct routine facility enforcement sweeps
  • Law enforcement notifications are issued if needed

Real-time insights and immediate driver identification ensure that action can be taken quickly if needed. Our mixture of LPR-enabled and on-site enforcement methods enhances driver safety by keeping a steady flow of traffic, which prevents lengthy on-street backups at entrances and de-escalates driver frustration with long exit lines. Once installed, vehicle monitoring capabilities also simplify automated payment collection for operators and drivers.

Payment Collection

Our approach: Enhance driver convenience and maximize revenue through multiple payment methods and automatic billing options. 

A majority of consumers prefer mobile payments for convenience and security. While their reasons vary, the evidence is clear with 53% of respondents to a 2024 Contactless Usage and Adoption Study reportedly using mobile payment options “multiple times each week.

At parking facilities under AirGarage management, drivers are offered a range of simple and accessible payment choices, including:

  • Credit card based mobile payments
  • Scan a QR code to pay by mobile phone, with no app installation required
  • Mobile payment through integration with 3rd parking booking apps like SpotHero
  • Registration for automatic payments via LPR monitoring (which detects session start and end times)

When switching to contactless payment options and gateless parking solutions, some facility owners are understandably concerned about a higher number of violations. However, we focus more on the total revenue recapture from violators instead of incident rate. We also continually measure and optimize methods of promoting compliance, like increasing payment speed by 2.3x through UX optimization. 

Another powerful example is an 800+ space parking garage in Philadelphia, PA that we converted from full-time attendants and gated access control to an LPR solution. Using a modern, gateless system they saw revenue gains after staying flat for years, all while reducing the risk of cash leakage.

In addition to driving revenue growth, this approach also helps reduce or eliminate costs like the following:

  • Drivers damaging parking gates by manually lifting the gate or driving through
  • Revenue-leakage from a high volume of cash payments
  • Parking gate maintenance and supplies, including refilling tickets and receipts
  • Revenue loss when parking access control equipment is down for repairs

Violation Management

Our approach: Progressive compliance methods that balance automated technology solutions with reputation management, driver convenience, and on-the-ground enforcement. 

Parking violation management is often cumbersome for owners and operators. It’s also frustrating for drivers to hunt down payment options. We aim to solve the administrative burden for owners and operators with technology that scales both detection and ticket issuance through multiple methods. For drivers, our goal is to offer an enforcement approach that encourages compliance through initial warnings, quick registration, and ease of payment.

This simplified, streamlined violation management process includes:

  • Manual ticketing through AirGarage’s Space Force enforcement team
  • Text and/or email violation notifications to drivers
  • Automatic ticket mailing using LPR data and Parkpliant if enforcement patrol missed the vehicle (only available in some states)
  • Driver-friendly appeals process, including self-serve refunds for drivers with proof of payment
  • Quick resolution through our Support Team and extensive Help Center
  • Ending parking rights for repeat offenders
  • Immobilization for some repeat violators
  • Towing as a last resort for blatant repeat violators and abandoned vehicles

Our process makes violation management easier for everyone. Owners save on maintenance costs for parking equipment and get faster, more accurate enforcement with LPR technology. Issue flagging and detailed driver logs can help refine enforcement strategies over time, improving revenue by up to 15%. Drivers enjoy easier payments, unimpeded traffic flow, and an experience that feels safer and drives repeated visits.

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Bryan Sbriglia
Bryan is the Vice President of Operations at AirGarage. AirGarage is a property management company working with over 200+ locations across 40+ U.S. states and Canada.

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