AirGarage is excited to announce a new addition to our Intelligence Dashboard: Driver Insights.
This feature was designed to provide parking owners with valuable data about their customers' sentiment and how those customers utilize their property.
As a vertically integrated, all-in-one parking management and software solution, AirGarage is able to provide a level of granular data that cannot be reproduced by other parking operators, who rely on third party platforms and disjointed hardware and software products.
AirGarage focuses heavily on using this data while working with property owners to increase revenue, optimize operations, and offer a deeper understanding of driver preferences. We also leverage these insights to continuously improve our products and make drivers happy.
Unlike traditional parking operators, AirGarage is deeply interested in the happiness of our drivers and have made their feedback a core part of our product experience. We prompt our drivers to leave reviews using the 5-star system and add additional prompting to further extract their needs and preferences.
The Driver Insights page includes a sophisticated sentiment analysis of this data tool using AI.
With it, we are consistently surfacing representative feedback from drivers on topics we all care about like how easy the payment experience is and how physically pleasant the property was.
By analyzing feedback and reviews, parking owners can better understand what drivers appreciate about their facility and their experience, and what areas have room for improvement.
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While working with owners, we were shocked to learn that some owners have no idea what their best days and times are because their prior operator was unable (or unwilling) to provide this basic insight. In one recent case, the owner had owned the property for 30-plus years yet still was left in the dark of this important metric.
Parking owners can now see when their property is most in demand, enabling them to understand seasonality and forecast daily, weekly, and monthly revenue from historical trends.
We learned traditional parking operators greatly benefit when they give you as little data as possible. It keeps you from asking questions, when you are informed you can make decisions that are in your best interest.
Transparency is one of the core defining values behind what we do at AirGarage, and for good reason.
Our partnership works best when we are operating on the same information, and where you feel we are holding up our end of the bargain to improve your property.
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The new Driver Insights page also helps you better understand who your customers are by segmenting drivers into three categories: one-time, return, and frequent drivers.
This segmentation allows property owners to understand the different types of drivers using their property, which informs the strategies AirGarage uses to cater to each group effectively. For instance, a property with a high number of frequent users may benefit from consistent pricing and driver loyalty programs, while locations primarily visited by one-time users likely have more flexibility to experiment with higher rates.
AirGarage's Driver Insights page provides parking owners with a level of transparency that has never been available to them before, helping them to understand their asset on a deeper level.
Historically, the parking industry has lagged behind others in leveraging modern technology and using data as a foundation to make better informed decisions. Gone are the dark ages of receiving your property’s monthly financial statement in the mail.
As the parking industry continues to evolve, platforms like AirGarage that provide real-time data and tools like Driver Insights will become essential for asset owners looking to stay competitive.
